The first bit is easy. Sheep across Britain get too fluffy and they are sheared. All the wool is collected by The British Wool Board and then taken to market. 

We’ll skip the bit about the trading process, but once we have purchased the wool in its raw ‘greasy’ form (still with vegetable matter in it) it gets washed (or scoured). 

The washing process is as environmentally friendly as it can be. The water is recycled and pumped straight back to the sewage plant to be cleaned. All of the vegetable matter that is removed from the process is put back onto the land as fertiliser. 

Once the wool is washed, it then gets turned into the packaging for us. Once again, this process limits waste as much as possible. Any smaller bits of wool that fall out of the process are collected up and are given away to farmers as animal bedding. 

At every stage of the process, waste is limited and by-products are then positively reused and repurposed. It’s good from start to finish.